Grass Valley demonstrates commitment to Middle East with strong presence at CABSAT 2014
January 27, 2014
To build upon its success generated in the Middle East region in 2013, Grass Valley will showcase a range of broadcast and media solutions at CABSAT 2014, held March 11-13 at the World Trade Center, Dubai, UAE. Spanning across two levels and designed for maximum impact, Grass Valley’s stand (A5-20, Hall 5) will house its robust and growing product suite, including production switchers, cameras, editing software, and more, and provide a VIP atmosphere for meetings away from the busy show floor.
Making its debut in the Middle East region is the GV Director Nonlinear Live Production System that integrates several features such as video switching and graphics in a single, intuitive system, and the new LDX Compact series of small footprint advanced imaging cameras. Also on display will be the powerful K2 Summit and K2 Solo media servers, which are known for their reliability by delivering a 24/7/365 file-based infrastructure as well as exciting demonstrations of GV Edge, Grass Valley’s revolutionary playout solution.
To further drive support for the region, Grass Valley has announced three new hires for the Middle East operations in Dubai – a Regional Sales Manager, a Customer Services Engineer and a Marketing Coordinator.
Moreover, due to be launched around the CABSAT timing, Grass Valley is installing a new demonstration facility in its Dubai office to create an exceptional venue where customers and end-users alike can see the very latest broadcast and media technologies brought to life.
To serve its Arabic speaking customer base in the Middle East and around the world, Grass Valley is launching its first Arabic web site. The site will be complete with product information and video tutorials to further promote Grass Valley’s dedication to the growing broadcast market in the Middle East region.
“It’s very exciting for us to participate in CABSAT 2014 because it serves as the perfect venue to introduce GV Director and our LDX Compact camera series to the Middle East region for the first time — an area where we see great potential,” commented Said Bacho, Senior Vice President EMEA, Grass Valley. “2014 is an important year for us in the Middle East as we are further strengthening our regional team and investing in additional local resources to provide unrivalled opportunities for leading broadcasters in the region, especially after our very successful year in 2013 achieving double-digit growth in the Middle East.”