Motive JV with Castalia
January 28, 2014
Motive Television has entered a joint sales agreement with Castalia Communications, an independent distributor of broadcast, satellite, cable and web-based programming covering Latin America. Under the agreement Castalia will market turn-key VoD solutions to pay-TV operators and terrestrial broadcasters throughout the region combining Motive’s commercially proven Content Express with Castalia’s access to content rights.
Leonard M Fertig, CEO of Motive, commented, “Castalia is a valuable partner with a strong reputation and extensive client base in the region. Our patented and fully integrated revenue enhancing technology-based solutions allow us to jointly create new business opportunities for our clients. Castalia’s content and regional expertise will help us build on our success in developed and emerging markets in Europe, Africa and North America.”