comScore, a specialist in measuring the digital world, in collaboration with the Coalition for Innovative Media Measurement (CIMM), has revealed plans to expand its cross-platform measurement service. This next phase will enable media companies, marketers and advertising agencies the opportunity to experience the service for their brands and will be open to participation from CIMM member companies as well as non-CIMM members.
Participating CIMM member companies include ESPN, Disney ABC Television Group, Fox Broadcasting, NBC Universal, A&E Networks, Turner Broadcasting System, Univision Communications, Viacom, Publicis Groupe, GroupM, and Omnicom Media Group, among others.
Serge Matta, President of comScore said: “In teaming with CIMM and our other collaborators, we look forward to expanding our cross-platform measurement service to help solve the media industry’s foremost challenge of measuring audiences for content and advertising in today’s multi-platform world. The expansion of this service seeks to address some of the more important challenges, such as multi-platform ad exposure and measurement of mobile video and time-shifted video. With accurate accounting of media consumption at a granular level across all the major media platforms, brands will now have the opportunity to understand their audiences in a more holistic fashion.”