blinkx, the Internet Media platform, has formed a partnership with Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, to offer blinkx users how-to clips, Kitten Bowl highlights and additional original content from Hallmark channel. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with Crown Media.
Hallmark Channel will offer blinkx’s audience exclusive clips from its daily Home & Family broadcasts, covering everything from sit-down interviews with stars to how-to and DIY clips.
“Online audiences are constantly searching for professional how-to videos, covering everything from quick cookie recipes to renovating their entire homes,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “We’re extremely happy to partner with Hallmark Channel, a well-known and trusted brand in home and family content, to bring blinkx viewers not only a wide variety of expert lifestyle advice but also family-friendly entertainment clips.”