Civolution, a provider of technology and solutions for identifying, managing and monetising content, has announced that its Teletrax platform has been selected by Always Best Care Senior Services, one of the US’ leading senior care service providers, to track and report performance of Always Best Care’s national television advertising campaign.
Through its use of the Teletrax platform, Always Best Care will be able to quickly and accurately track the performance of its broadcast advertisements across more than 70 markets in which they advertise. The Teletrax platform will allow Always Best Care to disperse in-depth electronic reports on campaign performance to its franchise community, providing the direct impact of ad spends on each respective market in near real-time.
“Our business was looking for a method to better inform our franchisees as to the effectiveness of our broadcast advertising campaigns,” said Michael Newman, founder and CEO of Always Best Care. “Civolution’s Telextrax platform appears to be the best solution, as it empowers us with timely broadcast data that is both informative and actionable, and gives us the capability to make informed choices on where to best allocate our advertising resources.”