4Music and Rimmel London partner for music, fashion and beauty TV series
February 10, 2014
4Music and Rimmel London announce a six-month partnership resulting in a new music, fashion and beauty TV series, Rock the Look with Rimmel London. Each episode will see one of the UK’s most talked about music artists step into the studio where 4Music presenter, Miquita Oliver, will explore their fashion and beauty blueprint. Lily Allen has been confirmed as the first guest.
Each 60 minute episode will reveal an up close and personal view of the artist’s image and style evolution, revealing their latest fashion and beauty secrets. The show also features a wide range of ‘how to’ guides from Rimmel experts, Adam Slee and Kirstin Piggott, as well as seasonal trend reportage from Grazia stylists.
Janie Valentine, production and commissioning director, at 4Music, said: “Rimmel London is a perfect fit for 4Music and it’s been really exciting developing a brand new style format that will resonate with both of our brands and really appeal to our target audiences across all our platforms.”
Pamela Routley, Marketing Director at Rimmel London, said: “4Music is the ideal platform for our 16-34 year old audience. Working with 4Music enables us to have our brand showcased on TV, online radio, print and on mobile/tablet devices. This is a true collaboration with 4Music and we are excited to partner with a television series and create a more 360 approach to our media strategy. Using trend reports across fashion and beauty with fashion experts and Rimmel ambassadors Kirstin Piggott and Adam Slee, this showcases how to get fashion favourites such as Lily Allen’s look which we are sure will appeal to the fashion forward Rimmel audience.”
In support of the show, exclusive content will be made available on the recently re-launched 4Music.com as well as viewers being invited to get involved via 4Music and Rimmel’s social media channels. There will be monthly activity across Bauer Media titles, Grazia and heat. The Box TV network have also created bespoke TV promotions which will be broadcast across the Box TV portfolio of channels for the duration of the partnership.