Advanced Television

Extreme Reach acquires DG’s TV ad business

February 11, 2014

Extreme Reach, the video platform for integrated TV, online and mobile video advertising, has completed its acquisition of the TV business of Digital Generation for $485 million in cash. The combined company has revenues of $270 million and over 750 employees.

DG was a leading provider of distribution solutions for TV advertising. Its offices and personnel will be immediately integrated into Extreme Reach. All DG TV customers and assets will be transitioned onto the Extreme Reach cloud platform.

The Extreme Reach digital network includes over 7,000 North American TV media destinations and thousands of online video publishers. The company’s platform enables the execution of TV and online video advertising campaigns across every screen and device.

“DG provided TV distribution solutions to nearly 6,000 advertisers and agencies,” said John Roland, CEO of Extreme Reach. “Our combined client base of over 9,000 includes most of the largest TV advertisers and all of their TV ads are now managed on our platform. This acquisition underscores our aggressive growth strategy and solidifies our position as the TV and online video advertising convergence leader. We provide thousands of advertisers and agencies with the most effective way possible to leverage their video advertising across every screen and device.”

Categories: Advertising, Articles, Business, M&A