Mediaset wins Champions League rights
February 11, 2014
From Branislav Pekic in Rome
The deals will see live coverage on Mediaset’s pay-TV and FTA channels, as well as live streaming on all fixed and mobile devices.
Two years ago, Sky Italia (which owns the exclusive rights for the 2014-2015 edition) and Mediaset reached a deal to exchange the TV rights for the Champions League and Europa League. However, the agreement expires in June and the parties – at least for the moment – do not seem interested to extend it.
With 2.2 million subscribers, Mediaset Premium has yet to generate a profit, but has at least has stopped losing money after having written down €200 million in rights last year. According to analysts, in order to balance the books, the pay-TV operator needs to reach the threshold of 2.5 million subscribers, an achievable goal with the addition of the Champions League to the offer.
The contract should also help Mediaset find a strategic international partner for its pay-TV activities in Italy and Spain.