Advanced Television

Recommendation engine = 45% more views

February 13, 2014

Iris.TV, the video recommendation engine, has released results of an integration and case study conducted with OVguide aimed at increasing user views for short form video.

OVGuide partnered with Iris.TV to create an engaging TV-style stream of their short-form content to increase overall video views and ad impressions. Iris.TV created a custom set of recommendations for OVGuide that created a

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Categories: Articles, Consumer Behaviour, Middleware, Research, Search/Recommendation