Advanced Television

TVPlayer streams the Shopcade Party Bus live from London Fashion Week

February 13, 2014

Shopcade is streaming its London Fashion Week Party Bus live between 10:00am and 12:00pm on February 15th and 11:00am and 1:00pm on Sunday February 16th on

Shopcade, the world’s biggest mobile and web-based shopping app for teen fashionistas, is hosting a three-day double decker bus party over London Fashion Week with live DJs, cocktails, red carpet photo sessions, mini makeovers and a T-shirt collaboration with cult London label, Rodnik. Guests including songstress V V Brown will host the party and welcome the worlds of fashion, music and television aboard daily: MTV’s Lilah Parsons, BBC Radio One’s Sarah Jane Crawford, MTV’s Becca Dudley, The Heartbreaks, celebrity stylist Rebekah Roy, Esme Denters, Made in Chelsea’s Fran Newman-Young, Anna Nightingale and FAKE CLUB. With 600,000 users and 1.5 million hits, the Shopcade London Fashion Week Bus Party will be the most talked about party of the autumn/winter 2014 season.

TVPlayer is a new live television streaming app from Simplestream. TVPlayer’s mobile and tablet within weeks of launching shot up to #1 position in Entertainment in the App Store and was listed in The Guardian this month as one “of the best Android Apps and Games from January 2014”.

Dan Finch, Director of TVPlayer, says, TVPlayer has quickly established itself as the fastest growing live TV Platform in the UK, notching up over 350,000 downloads in less than two months and with daily downloads in excess of 20,000 a day.  With our core viewers being 18-34, it’s very exciting to be part of London Fashion Week and stream live and exclusive footage from The Shopcade Mobile Bus Party on TVPlayer – it promises to be a huge hit with our users.”

Hoon Kim, Creative Director, Shopcade says, The Shopcade Mobile Bus Party is a living extension of the Shopcade Mobile Fashion App. Inside, you’ll be able to hang with stylish musicians, celebrities, bloggers, designers and fellow fashionistas in one place, so any fashion lover can catch up on emerging styles immediately. We’re also about providing a platform where you can share your personal styles, so be prepared to be photographed, interviewed, and featured on the app on the fly at the event. This party is just the beginning – Shopcade will roll out monthly fashion events that celebrate the style-conscious youth of today, as they are fast emerging as the biggest influencers of fashion with the rise of social apps like Shopcade and Instagram.”

Creative agency This Is Insomnia produced Shopcade’s first online commercial that will be featured as part of their London Fashion Week event, as well as their advertising campaign “Get ridiculously Good-looking.” This Is Insomnia is producing Shopcade’s LFW live event in collaboration with Simplestream.

TVPlayer is a showcase of Simplestream’s Media Manager, which provides over the top (OTT) video operations which has been optimised for broadcasters and media owners. The streaming event from the fashion hub of the world paves the way for other brands and companies to stream their events live on TVPlayer, as well as feature on a live TV service.

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