Viacom International Media Networks (VIMN) is extending global distribution for the Paramount Channel having struck deals to launch the 24-hour TV film network with affiliate partners in Russia and Hungary this month.
In Russia, VIMN has signed a deal with Rostelecom, which operates the country’s largest cable TV network, to make a Russian language version of the service available immediatelyto its Interactive TV subscribers as part of the key interactive ‘Movie’ and ‘Maximum’ TV packages. Paramount Channel HD will also be available to Rostelecom viewers.
In Hungary, a distribution agreement has been signed with affiliate partners Tarr Kft., PR Telekom, Invitel and Magyar Telekom to launch a different, localised feed of the channel, which is also available immediately.
Paramount Channel will offer viewers in both Russia and Hungary a selection of successful and acclaimed movies from the library of Paramount Pictures, which is owned by VIMN’s parent company, Viacom. In Hungary, the channel’s line-up will also be expanded to offer contemporary classics from other American film studios and some of the best European movies from the last few decades.
David Lynn, Managing Director, VIMN UK, Australia and Central and Eastern Europe, commented: “We’re delighted that Russia and Hungary will be amongst the first markets globally to introduce the Paramount Channel brand and its world class line-up of films to pay TV audiences. We’re confident it will be a strong and complementary addition to our channel portfolio and will help us continue to grow our share of key audiences in these important European markets.”