Michael Peters, CEO of Euronews commented: “Innovation is at the heart of the strategy of Euronews, as a global media group offering the right content, to the right place, at the right time, I’m convinced this is the “smart” way to expand both our reach and our awareness worldwide in such a competitive market. Wearable devices perfectly answer one of our essential needs: to facilitate access to information for everyone in the world. Any connected screen is an opportunity to reach our audience.
“At Euronews, we all are proud to support such a powerful brand as Sony which has recognised both the editorial and product design qualities of Euronews’ offer. Once again, Euronews reinforces its leadership as a pioneer and expert in adapting content to new habits of news consumption, on any connected screens.” added Peters.
Made for Android, the Sony SmartWatch 2 is compatible with all Android mobile phones and interacts with them over Bluetooth.