Advanced Television

Netflix uses viewing data to guide production

February 24, 2014

Netflix spends $3 billion a year on TV and film rights, with about $300 million of that ploughed into making its own shows – using decisions based on a meticulous analysis of the viewing habits of its 44 million subscribers worldwide.

Todd Yellin built the engine that recommends TV shows and films that users might

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Categories: Articles, Consumer Behaviour, Content, IPTV, OTT, Research, Test & Monitor