Streaming platform Roku has unveiled the new Roku Streaming Stick (HDMI version), a tiny Roku player that gives consumers the easiest way to enjoy the best selection of streaming entertainment on TV. The new version features the compact stick design pioneered by Roku, and plugs discreetly into an HDMI port for a streamlined look that’s ideal for wall-mounted TVs.
The Roku Ready streaming stick currently available in the US was only compatible with a Roku Ready TV; the new Roku Streaming Stick is compatible with any TV with an HDMI port.
Roku says that for the best TV experience, the entire household can use the included Wi-Fi remote control to access the sleek Roku user interface where they can find the Roku channel store, and the best in streaming entertainment. Those who desire a mobile experience can use their smartphone or tablet, along with the free Roku Android and iOS apps, to browse and select channels to stream. They can also cast Netflix, YouTube and personal media from their devices to their TVs. Over time, Roku will add additional mobile features such as the ability to cast content from a computer to the TV.
“The new Roku Streaming Stick gives consumers more choice for streaming entertainment to the TV than any other device,” said Jim Funk, senior vice president of product management at Roku. “Consumers want a ton of entertainment, a friendly user interface, and options to control the experience with a remote or mobile device. This new Roku Streaming Stick brings all that and more – and in a tiny form factor.”
Once plugged in, the Roku Streaming Stick lets consumers start streaming from more than 750 channels of movies, TV episodes, music, news, sports, kids’ shows and free programming, all in up to 1080p HD video. Recently launched channels include 4OD, YouTube and Condé Nast Entertainment.
The new stick has a suggested retail price of £49.99 in the U.K. and the Republic of Ireland. It is available for pre-order now from Amazon.co.uk, Currys.co.uk and Roku.com/uk. The new Roku Streaming Stick will ship to consumers and arrive in retail stores in late April.