Immersive advertising specialist Innovid has been selected by ad server and measurement platform Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas’ current and future worldwide advertising agency clients with direct access to deliver addressable and interactive video ads while gathering meaningful engagement metrics across all screens.
According to the pair, as the line between TV and digital video become increasingly blurred, advertisers are searching for a complete solution to deliver engaging experiences across connected TVs, game consoles, tablets, smartphones, and other connected devices. They say the integration of Innovid’s end-to-end video advertising platform will transform static video advertisements to engaging and exciting content experiences for viewers. As a result of the seamless product integration, Atlas clients will be able easily to deliver and measure interactive, dynamic, and standard pre-roll experiences into all screens for their marketing campaigns.
With Innovid’s insights, Atlas will also be able to provide clients with unique video metrics such as awareness, engagement, and time spent, streamlining the agency’s operations and making the platforms act as one. Advertisers can apply this information to their messaging globally and across devices. Billing has also been integrated so that customers don’t have to work with multiple platforms, further simplifying the process.
“Agencies today are struggling to find the true ROI of a marketing action across their different channels, while also lowering costs,” said Erik Johnson, head of Atlas. “Adding Innovid’s advanced video platform to Atlas’ server will address this challenge head on by providing agencies with meaningful analytics across all platforms in advanced formats – all on one centralised platform.”
“With the proliferation of connected ‘screens’ delivering TV content and ads, advertisers are in need of a platform that will harness the power of digital video advertising while mitigating its complexity,” said Zvika Netter, CEO and co-founder of Innovid. “In the spirit of constant simplification, we are excited to partner with Atlas to provide its clients with advanced video capabilities over the same platform they have been using.”
Innovid CTO and Co-Founder Tal Chalozin said the pair’s platforms were a perfect match to deliver the engaging, relevant and contextual advertisements that drive consumers’ attention today.