Advanced Television

Brazilians prefer TV but spend more time online

March 10, 2014

TV is the media outlet that most Brazilians prefer, but they spend more time every day on the Internet, according to a survey released by the office of President Dilma Rousseff.

After TV, which is the top choice of 76.4 per cent of respondents, the media Brazilians prefer are the Internet, 13 per cent; radio, 8 per cent; and newspapers, 1.5 per cent, according to the survey taken by the Brazilian Institute of Public Opinion and Statistics, or IBOPE.

To prepare the study, the pollster interviewed 18,312 people across Brazil’s 27 states between October and November.

Brazilians with Internet access spend, on average, slightly more time every day on the Web – 3 hours and 39 minutes – than watching TV, 3 hours and 29 minutes.

Television, present in 97 per cent of households, is the media outlet to which most Brazilians are connected, while the Internet is present in 47 per cent of homes.

Categories: Articles, Broadband, Broadcast, Consumer Behaviour, Research