HDTVs in 77% of US homes
March 10, 2014
Consumer research from Leichtman Research Group has revealed that 77 per cent of households in the US have at least one high definition television (HDTV) set, and about 46 per cent of all households have multiple HDTVs. Five years ago, 34 per cent of US households had at least one HDTV, and 11 per cent of households had more than one HDTV.
About 72 per cent of TV sets used in HD households are HDTVs. Including non-HDTV households, 59 per cent of all television sets used in US households are HDTVs – up from 34 per cent in 2010, 18 per cent in 2008, and 3 per cent in 2004.
These findings are based on a survey of 1,231 households throughout the US, and are part of a new LRG study, HDTV XI, LRG’s eleventh annual study related to HDTV.
Other related findings include:
- 88 per cent with annual household incomes over $50,000 have an HDTV – compared to 68 per cent with household incomes under $50,000
- Among those getting HD programming from a cable, satellite, or Telco provider, the perceived mean number of channels of HD programming is 82 – up from 42 five years ago
- 30 per cent of adults have heard of 4K Ultra HDTV, and about one-third of this group has seen a 4K Ultra HDTV
- 28 per cent of those who have seen a 4K Ultra HDTV are very interested in getting it, while 15 per cent of all who have heard of 4K HDTV are very interested in getting it
- 14 per cent of households have a Smart TV set that is connected to the Internet, including 3 per cent of households that have more than one connected Smart TV set – connected Smart TVs account for about 7 per cent of all television sets used in US households
- 22 per cent of all households purchased a TV set in the past 12 months – an annual level that has been fairly consistent for the past decade
“At the same time that consumers are acquiring an increasing number of devices that allow them to watch video anywhere and anytime, television sets in the home are getting bigger and better,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Nearly 60 per cent of TV sets used in US households are now HD sets, up from less than 20 per cent just five years ago.”