MUSO upgrades platform
March 10, 2014
By Colin Mann
Anti-piracy solutions specialist MUSO is introducing a series of upgrades to its platform, bringing improved performance and benefit to over 1,000 leading companies in film and music.
Since 2009, MUSO has provided mass-scale take-down and online optimisation services for both major and independent labels, reducing the effects of content infringement and helping guide audiences back towards legal options. The new platform services, launching at music, film, and interactive conference and festival SXSW in Austin, Texas, represent the biggest upgrade since the company launched, and will increase the coverage and scope for labels using the service up to a hundred fold, while also tapping into and mimicking consumer behaviour on search engines, to optimise popular search results towards legal content, on a massive scale.
The new platform now includes additional functionality for labels – such as the ability to search entire artist catalogues for infringement with just one implementation, with even greater cost-efficiency. MUSO has also rolled out both full and partial automation options for companies using their dashboard, to make their system the fastest and easiest to implement and utilise across the industry.
“We’ve always been one step ahead of the industry, with vastly greater effectiveness against other services, backed by a fast, simple, scalable platform for both the independent and major label sectors,” commented Director Christopher Elkins. “For 2014, we know we’ve taken another big step forward in the industry, both in terms of effectiveness, and now in ease of implementation, with almost 100 per cent automation.”
The new platform is available from March 10, when the company unveils it at a product launch during SXSW, following a six-month beta trial with the music industry.