Ooyala for Telstra’s Presto
March 11, 2014
Ooyala, a specialist in video streaming, analytics and monetisation, has revealed that its technology has been deployed in support of Presto, a new subscription movie service launching in Australia. Telstra, the Australian telco, worked with Ooyala to assist in bringing Presto to market, offering on-demand movie streaming.
As part of the Presto deployment, Telstra partnered with Ooyala’s Professional Services group to develop a custom publishing workflow and metadata management system for Presto, deliver studio-approved DRM that works across all screens, and to integrate Presto with Telstra’s IPTV platform as well as other Telstra partner platforms. The full set of over-the-top capabilities that Ooyala technology powers for Presto includes content search, discovery and recommendations, and device registration and management.
“Presto is the latest example of Ooyala technology becoming a global standard for the world’s most prominent broadcasters and operators,” said Jay Fulcher, president and chief executive officer for Ooyala. “Our customers understand that the digital era of TV and video mandates technology that unifies analytics and measurement with core video management and streaming services. This has been our focus from day one, and it is why in every major market, Ooyala is a go-to partner for delivering powerful, personalised and profitable services for every screen.”