CueSongs, the one-stop music licensing hub for online and digital media, has won the Technology Strategy Board’s competition to develop ‘Frictionless Music Licensing for Online Broadcast’.

The Technology Strategy Board is the UK’s innovation agency, aiming to accelerate economic growth by stimulating and supporting business-led innovation.

CueSongs, set up by digital music veteran Ed Averdieck and music pioneer Peter Gabriel, works with leading UK music labels and publishers and over 1,500 songwriters to proactively increase their licensing revenues from digital and online media. The TSB grant will enable CueSongs to build a first-of-its-kind music licensing solution for online broadcasters. The objective is to create a frictionless environment, within which licensed music can be made available by rights-holders to independent video makers via the new CuePro online service.

Ed Averdieck, co-founder and CEO of CueSongs, explains: “This prestigious grant is a great vote of confidence in our plan to innovate in the new online broadcast market which has so much potential for the music industry. These “made for online only” productions have developed into a vibrant new broadcast sector and yet a common complaint from the creator community is that they don’t know where or how to license high quality music for their productions. We have now gained important support in our quest to enable content creators to license music in a frictionless way from an online catalogue, that includes some of the world most respected artists and songwriters, whilst ensuring that those artists and rights-holders are fairly compensated.”

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