Norwich will be at the heart of a new era in broadcasting on March 24th when Mustard TV goes live on Freeview Channel 8, redefining local TV and offering advertisers a new cost-effective way on to the medium.
Broadcasting to around 320,000 people across Norwich and parts of Norfolk, the TV station will be covering everything from news and sport to business, current affairs, local entertainment, technology and leisure.
Part of community media group Archant, Mustard TV is the second local channel, and the first totally new one, to go live in the UK, following the series of licences awarded by broadcast regulator Ofcom.
Fiona Ryder, Managing Director of Mustard TV, said: “We want to redefine what people think of as local television. We hope to engage the community in ways that other stations covering wider patches just can’t.
We will put Norfolk and Norwich at the heart of everything we do, celebrating the best of our county and concentrating on the issues that really matter to our communities. As well as being informative and entertaining, Mustard TV will provide a new voice for the people of Norfolk.”