Integral Ad Science powers Nielsen ‘viewability measure’
March 31, 2014
Nielsen, the global provider of information and insights into what consumers watch and buy, and Integral Ad Science, a provider of actionable advertising intelligence for buyers and sellers of digital media, have confirmed a deal to expand their relationship. Integral Ad Science will now power viewability measurement within Nielsen Online Campaign Ratings in markets around the globe.
“By using Nielsen Online Campaign Ratings and Integral together for our online campaigns, we have clarity into who saw our ad and confidence that our ad was viewed.”
Nielsen and Integral initially joined forces in early 2012 to deliver viewability through Nielsen Online Campaign Ratings in the US Nielsen Online Campaign Ratings is the first online campaign measurement solution to be accredited by the Media Rating Council (MRC), and it now incorporates Integral’s viewability methodology, which is also MRC accredited. Nielsen will be leveraging the same, high-quality methodology in Australia, Brazil, Canada, France, Germany, Italy and the UK.
“Kraft brands are an important part of people’s daily lives, so it’s essential that our messages are reaching the right audiences in the right way—whether on TV or online,” said Bob Rupczynski, VP Media and Consumer Engagement, Kraft. “By using Nielsen Online Campaign Ratings and Integral together for our online campaigns, we have clarity into who saw our ad and confidence that our ad was viewed.”