UK-based TV social media analytics company SecondSync is to become part of Twitter. In an announcement on its website, SecondSync says it is “very proud” of the business it has built up over the last three years. “Through our social analytics products, we’ve enabled clients in the broadcast and advertising industries to realise the value of conversations on Twitter about television.”
It says that Twitter is the only place that hosts a real-time, public conversation about TV at scale. “By joining Twitter, we will be able to help take that experience, in concert with the rest of the TV ecosystem, to the next level – particularly in markets outside the United States. Our current UK product will continue to be available for an interim period.”
In thanking those who helped the company on an “amazing journey” it notes its “fantastic” staff for all their hard work and commitment, Kantar Media for the investment and opportunities that it opened up, the Technology Strategy Board for the grants it provided in the early days, to SETSquared for “great” business advice, to Techhub, its London base, and to Aardman Animations for “an amazing and creative” office space.
It signs off: “We look forward to an exciting future at Twitter!”
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