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BT rules out C5 bid

April 2, 2014

fiveA senior BT executive has questioned the £700 million (€824m) price tag for Channel 5, ruling out the telco as a serious bidder for the broadcaster.

John Petter, the head of BT’s consumer arm, told an Ad Week Europe session in London, said he could not directly comment on speculation about BT’s participation in the Channel 5 auction. However he said that there was “not a lot to hang your hat on” at Channel 5, and that there are “not many strong programme formats”.

When further questioned as to whether this view would rule BT out as a Channel 5 suitor in the short term, Petter said: “It counts us out for any term.”

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