PayWizard, the specialist in subscriber management and billing solutions for multiscreen pay-TV, has published an independent report outlining how next generation subscriber management systems (SMS) are helping pay-TV platforms, MSOs and VoD service providers overcome the challenges brought by today’s TV Everywhere era.
The explosion of video enabled, internet connected devices has drastically changed the pay-TV market. National and international rivals are appearing with competitive offerings, subscription and on-demand services are battling for their market share with a mix of great content, and the advent of mobile video and gaming has led to a host of new entrants in market.
In today’s new pay-TV landscape, operators face three distinct challenges. PayWizard’s vision paper examines these challenges, and shows pay-TV operators how next generation SMS can be the foundation for delivering advanced TV Everywhere strategies and remaining successful in the increasingly competitive digital landscape.
“The emergence of TV Everywhere has led to an evolution in the pay-TV market. But the landscape isn’t just changing for operators, it’s changing for subscribers too, and pay-TV platforms, MSOs and VOD operators need to understand these changes if they are to remain successful,” said Jamie Mackinlay, Commercial Director, PayWizard. “Our paper provides a vision of how next generation SMS can help these companies solve the challenges and build a foundation for the delivery of TV Everywhere services”.