Advanced Television

Opera TV Store tailor-made for Swisscom

April 3, 2014

The Opera TV Store application platform is set to land on Swisscom set-top boxes. It is the first European pay-TV operator to bring the Opera TV Store on board. The partnership also marks the Opera TV Store’s first fully customised and co-branded deployment.

“A retail-grade TV app platform, combined with a browser engine readily available for Android, were key criteria in our decision to bring the Opera TV Store on board,” says Dirk Wierzbitzki, Head of Convergent and Wireline Experience, Swisscom. “The addition of the Opera TV Store to our IPTV services empowers Swisscom to better compete with retail offerings.”

With HTML5, Opera Software was able to customise the look and feel of the Opera TV Store user interface to match Swisscom’s guidelines and branding, ensuring the Opera TV Store looks and behaves like an integrated part of Swisscom’s entertainment offering. The custom-made TV-app home screen makes it seamless for the viewer to enter a new entertainment area when exploring the device.

The Opera TV Store features hundreds of apps, running the entertainment gamut from video, games and music to social media, utilities and news. A selection of the most popular apps will be available on all new Swisscom set-top boxes effective immediately.

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