Asianet has selected Cisco to deploy DOCSIS 3.0, a next-generation cable broadband network that is a key component of the Cisco IP NGN architecture. This technology increases upstream and downstream speeds to Asianet broadband customers by offering speeds of up to 300 Mbps per subscriber. DOCSIS 3.0 will help Asianet to achieve ultra-high speeds and will help enable the multi-service operator (MSO) to deliver more content over existing networks. The deployment of DOCSIS 3.0 will also allow Asianet to offer broadband services with bandwidth far superior to that of mobile Internet service providers.
As the largest cable TV and Internet service provider in Kerala, India, Asianet has plans to fast-track the deployment of DOCSIS 3.0 modems to deliver high-speed Internet to its 200,000 subscribers. The company is one of the early adopters of DOCSIS 3.0 and is offering its cable TV consumers an unrivalled broadband experience and revolutionary consumer entertainment.
G. Sankaranarayana, President and Chief Operating Officer, Asianet Satellite Communications Ltd: “Today’s consumers are evolving and demanding more from their cable service providers. We decided to renew our strategies and offerings with a focus on delivering compelling customer services. We are already seeing a lot of appetite for our new offerings in the market and will be the first MSO to offer speeds of up to 50 Mbps per subscriber in the state, in the first phase, followed by 100 Mbps service in phase 2. We needed a technology that could help us deliver superior customer experiences and help us in being a class apart from the competition. And Cisco was our obvious choice, given the depth of understanding it has of the pay-TV and broadband infrastructure business.”