Advanced Television

Harmonic integration with Adobe Primetime

April 4, 2014

Harmonic, a specialist in video delivery infrastructure, has revealed that its multiscreen transcoding and delivery ecosystem now supports workflows compatible with Adobe Primetime’s ad insertion capabilities, enabling monetisation of multiscreen video delivery with Adobe’s “TV Everywhere” platform.

The Harmonic Multiscreen Ad Insertion solution includes Harmonic’s ProMedia Live real-time multiscreen transcoder, ProStream with ACE real-time transcoder, ProMedia Origin multiscreen packager and streaming video server, MediaGrid shared storage, as well as the WFS file-based workflow engine, which manages ProMedia Carbon or ProMedia Xpress file-based transcoders to prepare ad content for delivery. This workflow is compatible with the Adobe Primetime platform, which enables pay-TV service providers and broadcasters to insert advertising as well as manage programme substitution and blackouts for any device with access to the web.

“Harmonic is the only vendor with a complete content preparation solution that includes both live and file-based transcoding, packaging, origin server, and storage for multiscreen ad insertion,” said Kirssy Valles, senior solutions marketing manager at Harmonic. “Working with Adobe Primetime for client- and cloud-based ad insertion, along with other ecosystem partners, we’re changing the landscape of multiscreen video delivery and addressable advertising, enabling operators to monetise these services and enhance the viewing experience for their customers.”

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