Visual Unity and XroadMedia Deliver OTT Personalization Through vuDiscovery
April 7, 2014
OTT platform and multiscreen solution provider, Visual Unity Global has announced a strategic partnership with XroadMedia, a provider of content discovery, recommendation and targeting services. In this partnership XroadMedia will be delivering its advanced personalisation services to power vuDiscovery, the new content discovery service of Visual Unity’s award winning vuMedia platform.
vuDiscoveryTM will be powered by Ncanto, XroadMedia’s distinctive content discovery software that finds relevant content according to the consumers’ behavior, interest and social profiles. Service providers and content owners will be able to maximise their revenue streams by blending business goals with user profiles. This provides operational cost savings, thanks to the unique architecture and standards based API connectivity of vuDiscovery.
vuDiscovery will offer the following benefits to companies in the broadcast, media and Internet industries:
· Reducing churn through engaged and satisfied consumers
· Enabling new revenue streams in the monetisation of OTT content or targeted advertising services
· Flexibly adapting to available metadata and subscriber behavior
· Dynamic scaling from small trial installations to millions of users
· Enhancing the user experience of TV-everywhere deployments
· Shortest time to market and lowest total cost of ownership – quick deployment, straightforward integration and easy customization thanks to the flexible architecture and pre-integration into vuMediaTM
Tomas Petru, CEO of Visual Unity Global says, “XroadMedia has some of the most experienced experts in recommendation engines and targeting technologies. This partnership will take our vuMedia platform to the next level. The new vuDiscovery service will provide our clients with best-in-class search and discovery capabilities in digital media today.”
Adolf Proidl, CEO and Co-Founder of XroadMedia says, “Ncanto has been developed with the ultimate goal to solve the biggest problem for consumers – how to find and enjoy the content they are really interested in – anywhere and anytime. Being part of a world class platform such as vuMedia allows us to offer content discovery services on a much larger scale and to a wider audience.”
First products and services with vuDiscoveryTM are currently in the rollout phase. More partnerships and projects will be announced throughout 2014.
Gabriel Dusil, Chief Marketing and Corporate Strategy Officer, adds: “A recommendation engine is not just about content suggestions, it’s about meaningful and personal engagement with subscribers. vuDiscovery is not just a feature that enhances the user interface in our OTT platform, it is ultimately an enabler of incremental revenue streams for content owners and distributors.”