Nativ, the media logistics platform (MLP) provider, has announced that Vubiquity, the largest global provider of multiplatform video services, has chosen Nativ’s MioEverywhere software to manage assets and workflows within its AnyVU Cloud video services platform.
Vubiquity’s AnyVU Cloud platform offers a broad set of modular services that include access to a deep library of licensed content, on-demand and linear delivery to set-top box and direct-to-subscriber streaming, as well as other next-generation video services. Built upon Vubiquity’s experience working with content owners, MVPDs and OTT players in 37 countries, the new platform opens up multiplatform video capabilities to any type of service provider.
“AnyVU Cloud changes the rules for designing, testing and deploying new video services,” said Brendan Sullivan, executive vice president, Global Operations and Technology, Vubiquity. “To build a next generation platform of this scale required a modern, cloud deployable solution that could scale with our business. Nativ’s MioEverywhere more than fit the bill, providing a secure multitenant product that gives our cloud platform a reliable foundation on which to build.”
Jon Folland, CEO, Nativ, said, “As a pioneer of media logistics platforms, we’re delighted that Vubiquity has chosen to work with Nativ. The way Vubiquity is using our media logistics platform perfectly illustrates how MLPs can be used to manage content at scale, increase automation and respond quickly to a rapidly changing market”.
A recent study by Ovum defined the MLP market as a vital service segment of the premium media market driven by new personalized, multi-screen services which consumers have embraced. With a current potential value of £100m across the core markets of Europe, North America, APAC, South America and Middle East and Africa, the total addressable market is set to quadruple in value over the next four years to be worth £400m by 2018.