Home Network penetration to surpass 33%
April 10, 2014
Worldwide home network penetration is expected to climb from 24.8 per cent in 2013 to 33.2 per cent by 2018. Growth is driven by the continued spread of broadband services and demand for multiscreen video services. What is seen as commonplace in mature markets, including server provided broadband routers with integrated Wi-Fi access points and leveraging fixed broadband connections to offload expensive mobile data packages while consuming large amounts of content, is slower to move to emerging markets. In some cases, this is driven primarily by low service ARPU while in others it is simply limited fixed broadband infrastructure.
Senior Analyst Michael Inouye commented, “Wi-Fi remains the most important networking technology, but despite an ever growing number of connected devices in consumer households, the demand for next generation wireless technologies will likely occur via normal upgrade cycles rather than technology driven purchases.”
Wired networking technologies continue to play an integral role in service provider deployments of whole home DVR installations and extending the network beyond the reach of the router or gateway. Integration of “no new wires” networking technologies into CE devices has thus far been limited, but this is a necessary step to see wider adoption beyond the service provider network.
Practice Director Sam Rosen added, “MoCA remains the most integrated wired networking technology, albeit still confined to the service provider market. In this regard HomePlug has had more of an impact in the retail market, notably with highly integrated hybrid products such as wireless range extenders. While standards based hybrid solutions like nVoy are still relatively new, this market could grow significantly, particularly if companies like Amazon, Google, Microsoft, Sony, and Apple continue to invest in original programming and launch premium video services. With the launch of new premium video services these companies could look to hybrid networking solutions to offer consumers the most flexible and robust solution available – by embracing other technologies companies could also open the door to other products and services like Smart Home applications.”