A documentary shot in Ultra HD/4kTV by Rai Strategie Tecnologiche in collaboration with Eutelsat has been given its first screening to industry experts and media in Rome. Directed by Lina Wertmüller, the documentary – Roma, Napoli, Venezia… in un crescendo rossiniano – exploits the exceptional image quality of 4K to display the artistic and cultural heritage of Rome, Naples and Venice.
The shared objective of Italy’s public broadcaster and Eutelsat was to validate shooting and production technologies for the 4K standard that offers a definition four times higher than today’s High Definition Television and is poised to be the next step-change in broadcast viewing.
Eutelsat announced that the documentary will be broadcast later this month through one of its Ultra HD satellite demonstration channels on Eutelsat 10A using HEVC encoding.
Speaking at the screening in Rome, Eutelsat Italia CEO Renato Farina, confirmed: “Eutelsat’s commitment to sharing expertise and resources for the advancement of Ultra HD at every stage of the production and transmission chain. Since the launch in January 2013 of Europe’s first Ultra HD channel via a Eutelsat satellite, we have partnered with industry-leading players to support 4k. This collaboration with Rai underscores our strategy and adds to the growing library of exceptional content able to deliver an immersive experience to viewers.”
Luigi Rochi, Director of Rai Strategie Tecnologiche added: “This project illustrates the technological innovation that Rai has identified as priority objective on its roadmap for the future and our commitment to display original content with new production methods.”