Buy & Keep goes live on Sky Store
April 23, 2014
By Colin Mann
BSkyB has confirmed that the Sky Store ‘Buy & Keep’ download-to-own service is now available for ‘connected’ Sky customers, letting them for the first time buy movies as well as rent them.
Sky says the Buy & Keep offers the simplicity and convenience of an HD digital movie download, with the added bonus of the original DVD sent by post all for one price. Sky Store customers can now buy, watch and keep many of the latest and best movies as soon as they are released, as well as some of Hollywood’s best loved classics, all at the touch of a button on their Sky remote.
Sky Store ‘Buy & Keep’ offers brand new movies at the same time as their DVD release, with many titles available for digital early release. Titles available at release include The Hobbit: The Desolation of Smaug, The Secret Life of Walter Mitty, Turbo, About Time, Life of Pi and The Wolverine – along with many other titles from 20th Century Fox and NBCUniversal.
Additional titles available over the coming weeks include The Wolf of Wall Street, Mandela, featuring Idris Elba’s Golden Globe-nominated performance and Lone Survivor. New movies will be available each week and a wide selection of titles will be added as other deals are confirmed with movie studios.
Nicola Bamford, Director of Sky Store said that buying movies straight from your sofa becomes even easier with Sky Store. “Our customers love to watch their favourite movies again and again, and with ‘Buy & Keep’ they get the benefit of being able to watch in minutes with the HD digital download, as well as receiving the original DVD in the post,” she advised.
The service will be further enhanced over the next year with customers being able to access the movies they have bought via tablets and smartphones. In the future, TV box sets will be available to buy and Sky Store ‘Buy & Keep’ will become accessible to anyone who does not yet have Sky TV through the NOW TV Box, Roku and YouView boxes as well as via www.skystore.com.