TVbeat, a London-based start-up that provides real-time TV audience measurement to pay-TV platforms, broadcasters and media buyers, has announced the appointment of Tom Toumazis as Chairman to its Board of Directors in a move to support the company in its next stage of development.

Toumazis has previously held positions at Endemol Group as Chief Commercial Officer and as Executive Vice President and Managing Director at Disney-ABC-ESPN Television where he was responsible for distribution for EMEA and Canada. Most recently Toumazis was Group Chief Executive of Mecom. where he led  the company through a major strategic review. He has also held senior positions at Eurosport, Emap and ITV.

Of his new role as Chairman, Toumazis said:  “TVbeat offers something new that can help pay-TV platforms and channels decide on the best content for their viewers. TVbeat has arrived at the right time, a time when broadcasters, advertisers and pay-TV platforms are looking for greater insight into viewer consumption, engagement and behaviour. With its cutting-edge technology, TVbeat is an invaluable tool for decision-makers: from content selection to scheduling to TV planning and buying.  It’s really exciting to be part of this innovative start-up.” Toumazis has also joined Episode 1 and Credo Ventures in the seed round as an angel investor.”

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