Metrological, specialists in providing publishing platforms for TV and multi-screen app stores, is announcing the release of version 3.0 of its TV app framework that enables network operators to launch their own branded TV app store to enhance the main screen TV content. The latest app framework is a cloud based solution that offers operators and content providers the opportunity to improve the viewing experience and increase ARPU by offering apps and content that complements the live TV viewing experience.
The Metrological TV app store framework which has already been deployed by the Liberty Global, offers a solution for network operators keen to integrate OTT with broadcast content without leading viewers away from their primary TV screens. For example a viewer watching a live TV game will be offered contextual apps, offers and content related to football, plus the opportunity to interact and compete with their friends and family on football themed games or social media related to the live match.
Jeroen Ghijsen, CEO of Metrological adds, “The revenue-sharing business model that we’ve developed allows the operator and content provider to capitalise on the trend towards hybrid content, whilst eliminating the complexity, time and resources required to develop,maintain and manage apps for multiple devices on multiple operating systems. It’s a win-win situation for all parties: the consumer, the network operator and the content provider.”