LoveLive TV brings the live music experience to living rooms
May 20, 2014
Katy Perry whipping the crowd into frenzy at the iTunes Festival, Plan B thumping out a high-octane set from an underground car park in London and Ben Howard giving the ultimate in intimate performances from his home in Totnes! – Just some of the magical moments live music fans can enjoy in the comfort of their own homes, as a stunning new app launches on LG Smart TVs.
LoveLive TV, now available to download for free from LG Smart World, will transport viewers frontstage, backstage, and everything in between, at music festival gigs, concerts and intimate sessions from around the world. Featuring completely unique footage of live performances and interviews from some of today’s hottest acts, fully optimised for widescreen Smart TVs and delivered in spectacular HD quality video, the app truly sets the standard for live music viewing in the home.
Premium launch content includes something for everyone: showcasing a multi-genre musical mix, and boasting full and exclusive concerts from A-List artists such as Katy Perry, Florence and the Machine, Bombay Bicycle Club, Disclosure, Kendrick Lemar and Ellie Goulding, amongst many others. Intimate and beautifully shot sessions from Mumford & Sons, Jessie J and Ben Howard, provide further viewing pleasure while original backstage formats – “3 Minutes To Stage”, “The Fans Vs” and “Tour Essentials” – offer humour and insightful behind-the-scenes perspectives of the artists’ world.
Fresh content will be regularly added from a variety of sources, including LoveLive and Universal Music Group’s extensive and rapidly growing video catalogues, with upcoming highlights including Haim, Chvrches, Sub Focus, Kelis, Lady Gaga and Paul Weller.
The app is built around a simple, stylish and intuitive design, allowing users to access their preferred artists quickly and easily by searching through the five curated sections:
· Concerts – Full-length concerts captured at venues around the world
· Festivals – Interviews and sessions with artists captured at some of the best festivals
· Sessions – Intimate performances with a range of musicians
· Backstage – Unique insight and intimate portrayals of your favourite acts
· Live Feed – Exclusive live-streamed concerts (To be launched in the coming months)
As consumer appetite for viewing live gigs explodes, LoveLive TV will also be live-stream ready, meaning users can savour the “in the moment” thrill of a live concert at home. Details of the app’s first exclusive live-stream events will be announced in the coming months.
Richard Cohen, CEO of LoveLive, said: “Contrary to what you may hear, the music industry has never been healthier. Spurred by new technologies, fans have an insatiable hunger for high quality music content, and they’re increasingly consuming in more visual ways.
“It is in this context that we joined with LG to develop our LoveLive TV app, in order to capture the thrill and excitement of the live music experience, and share it with over a million homes in the country.”
Darren Petersen, Senior Content & Services Manager for Smart TV at LG electronics UK, said: “This is an exciting year for LG’s Smart TV offering, with the introduction of the revolutionary webOS interface, and we’re proud to be adding LoveLive to our entertainment portfolio.
“LoveLive’s reputation for creating and curating content with the highest production values means our customers can be put right in the centre of the action, and all from the comfort of their own homes.Through continuing to partner with outstanding service providers, such as LoveLive, we will ensure that LG Smart TV continues to deliver an incomparable entertainment experience.”
All content will be delivered to the app via LoveLive’s recently developed content management system, L-Platform. In the first phase of launch, the app will not be ad-funded but in phase two, to be rolled out in the coming months, opportunities will include category sponsorship, page branding, as well as in-video advertising. Phase two launch will also see LoveLive TV made available on other leading connected TV brands.