Ad management platform Vindico has launched MatchPoint, a tool that gives advertisers unparalleled capabilities for onboarding their offline customer databases into addressable online audiences. MatchPoint will securely match their existing customer base against one billion consumer profiles aggregated via proprietary first-party data, and draw advanced insights for brands to connect more efficiently with their customers.
Accessible through Vindico Bid Manager (VBM), MatchPoint offers an easy-to-use interface and cutting-edge technology that matches the client’s first-party data to Vindico proprietary first-party data in real-time, making the matched data immediately available to target against for a new ad campaign. This enables advertisers to onboard their offline databases and create unique ad campaigns targeted to those audiences within a single interface. MatchPoint is a universal solution that does not limit campaigns to a single publisher platform – advertisers can target their customers across the open web on all devices and formats.
Additionally, by providing sophisticated demographic and psychographic information about an advertisers’ existing customer list, MatchPoint produces an in-depth analysis of the brands’ consumers. This actionable data can immediately be used for current or future campaigns.
“Brands need to tell the right message to the right customer at the right time. Only in the digital world can this be done with a high degree of certainty,” said Matt Timothy, president of Vindico. “MatchPoint gives marketers the ability to onboard their offline customer data into addressable online audiences in real-time. Vindico is the only independent platform that allows marketers to do this within a single interface across the entire open web.”