Vodafone UK in exclusive Netflix partnership
May 23, 2014
By Colin Mann
Vodafone is to launch an exclusive mobile promotional partnership with Internet television network Netflix. The agreement will give Vodafone Red 4G customers in the UK the opportunity to access, via their smartphones, tablets or other devices, a wide variety of movies and TV box sets, including original series, for a period of six months.
The cellco says that combined with “as much UK mobile Internet as you want” for the first three months, followed by generous data allowances and unlimited talk and text, it is “yet another brilliant reason“ to choose a Vodafone Red 4G plan.
The promotional offer of six months Netflix with Vodafone Red 4G price plans will be available in-store, online and by phone from July. Vodafone Red 4G customers choosing Netflix will have access to a wide variety of movies and TV box sets, including original series such as the BAFTA-nominated House of Cards, Arrested Development and Orange is the New Black, for six months with the offer available to customers until December 2014. Netflix allows its members to watch instantly as many TV programmes and films as they want, as often as they want, anytime and anywhere they want. Customers will be able to use their smartphones or tablets to watch an ever growing selection of titles, with new episodes added regularly, and start watching on one device while resuming on another.
Cindy Rose, Consumer Director Vodafone UK said: “With 4G, speed is just the start: it’s what you can do with it that’s really exciting. We’re delighted to be partnering with Netflix so that our Red 4G customers can enjoy their favourite TV programmes and films when out and about. We’re already offering 4G in hundreds of cities, towns and villages across the UK, providing an amazing video streaming experience. There’s no need to mess about finding a WiFi hotspot, with ultra-fast 4G you can just enjoy your favourite entertainment on the move whenever you want it.”
Bill Holmes, head of business development at Netflix, said that Netflix was all about giving people the freedom to watch what they want to watch, when they’d like to watch it, on whatever device. “This partnership with Vodafone further enhances that freedom to watch while on the go,” he noted.
In the last few months, Vodafone has expanded its ultra-fast 4G coverage to 233 cities and towns and hundreds of smaller communities across the UK.