The World Cup is set to produce a record global TV audience according to football governing body FIFA.
FIFA’s TV director Niclas Ericson did not speculate on numbers but said: “We worked very hard on the schedule. We have very good kick-off times for Africa, the Middle East and Europe. And as the event is in the Americas, we’ll have even better figures from there than ever before. It looks extremely good to break records.”
FIFA also believes that the advent of portable media devices, as well as the arrival of new technologies such as Ultra-HD, will help boost figures.
3.2 billion people saw a least one minute of live action during the 2010 World Cup, whilst 909.6 million watched the final which saw Spain beat The Netherlands.