Spain’s Mediaset and Integración Transmedia, a subsidiary of Publiespaña, have launched MIOtv, a mobile app through which viewers can interact with live content and adverts on Mediaset’s platforms.
Currently only available for Android, but with plans to launch an IOS version, the app was co-designed by Taptap Networks and aims to increase the impact of adverts while improving the television experience for viewers.
The app offers access to additional live information and videos about shows broadcast on Mediaset’s channels. It also connects viewers with social networks and comments published by other viewers about various programmes.
The shows and campaigns available for MIOtv will be tagged so the app will recognise the audio and video played and will redirect the viewer to the channels’ microsites or other spaces with extra content.