Advanced Television

ILOOK turns YouTube channels into TV apps

June 9, 2014

ILOOK has launched as a new OTT pay-TV platform for YouTube channels. The platform instantly converts YouTube channels into mobile TVapps that behave like television networks. Through this easy-to-use technology, anyone—amateur or celebrity personality—can now have their own TV network without the traditional barriers and regulations.

To create a TVapp, users can log in to their YouTube channel where automatically generates a mobile app and submits it to supported app stores where it becomes available for download by television viewers. TVapp video is viewable on the mobile screen, as well as any TV screen that is connected to the Internet via AppleTV, Chromecast or Xbox, allowing viewers to watch on the big screen or small.

ILOOK also offers advanced features that enable video syndication and monetization. Video owners can export videos into TVapps that they do not own, TVapp owners can import videos from video owners, and for a fee anyone can have their videos inserted across all TVapps as TV commercials.

Peter Redford, CEO of ILOOK stated “Owners of long-tail YouTube channels are now able to attract attention and monetise like traditional TV networks, by co-locating on the same mobile screens with cable channel apps like CNN and MTV. We’re deeply excited to launch and bring these capabilities into the entertainment market.”

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