International Table Tennis Federation (ITTF) has confirmed a new partnership with Rightster, the video distribution and monetisation company.
Rightster already partners with a number of sports organisations and bodies, to support the monetisation and engagement of their content, including the Australian Football League and SNTV. As part of their agreement with the ITTF, Rightster will collaborate closely with the ITTF to develop its YouTube channel (YouTube.com/ITTFChannel), and help maximise its exposure and revenue from the channel.
ITTF Marketing Director Steve Dainton stated: “With a company that has great experience in assisting channels grow and commercialise, especially in the sporting digital environment, we felt it was only natural to start a relationship with Rightster for our ever growing YouTube channel. We hope Rightster can now use their expertise to take our channel to the next level.”