Comcast delivers World Cup in Spanish
June 12, 2014
Comcast has revealed it will make every World Cup match available in Spanish via the company’s latest On Demand innovation, Instant On Demand. Available for the first time ever in Spanish and only through Xfinity TV in the US, this is the first time the company has leveraged the new technology to make such a broad selection of time-shifted content available in a language other than English.
In addition to live coverage of all 64 matches on the TV and more than 300 hours of On Demand content across devices, fans can live stream matches in multiple languages via the company’s Xfinity TV microsites and Xfinity TV Go app. All 64 matches will be available for live streaming in English and Portuguese, with select matches streamed in Korean.
“The World Cup is an opportunity to provide Xfinity TV customers, particularly our Latino and multicultural subscribers with a comprehensive mix of content across multiple platforms and in multiple languages,” said Marcien Jenckes, Executive Vice President, Consumer Services, Comcast Cable. “The World Cup is already the most watched and anticipated event in the world in any language, and we are proud to be able to deliver to our customers not only the culturally relevant content they want most, but also exclusive access to innovations, like Instant On Demand, and even more ways than ever to experience the 2014 World Cup anytime, anywhere and on any device.”