CASBAA – the association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific – has welcomed the first authoritative study of the extent to which satellite C-band services provide socio-economic benefits to countries in the Asia-Pacific region. The study found that “C-band is extensively used for communication networks, often of critical importance to these countries’ economy, society or security.”
Paris-based technology consultancy Euroconsult examined the situation on-the-ground in three markets representative of the diverse economies of southern Asia and the Pacific, and found that – in addition to the hundreds of millions of consumers who rely on C-band television streams – the banking and finance, energy production, and government sectors were particularly dependent on satellite networks using C-band spectrum, which is prized for its reliability and scope of coverage.
The markets selected for the study were India (a huge, continental rapidly-industrialising nation), Indonesia (a very populous archipelagic nation) and Papua New Guinea (the largest of the Pacific Island nations).
“C-band communications are perceived in some other parts of the world to be of declining importance,” said CASBAA’s Chief Policy Officer John Medeiros. “But that has never been true in Asia, where conditions are fundamentally different than in North America or Europe, and Euroconsult’s report spells it out in black and white. In particular, C-band communications are part of the bedrock of daily life and economic activity in tropical Asia.”
Key Asian uses of C-band networks described in Euroconsult’s report included:
The report notes that C-band communications benefit from two physical characteristics that make it so central to Asia’s environment: resistance to “rain fade” and availability of wide beams. “There is simply no substitute that can equal the coverage and the reliability of C-band satellite beams,” said CASBAA CEO Christopher Slaughter. As a result, billions of dollars have been invested in 60 C-band satellites over Asia, providing almost half (47 per cent) of the total satellite capacity used in the region. Euroconsult estimates the annual value of the C-band capacity market in Asia at $800 million annually.
“Over the next few months, the international community will be making key decisions on spectrum priorities,” said Medeiros. “Asian governments need to sit up and take notice of the huge contribution by satellite C-band communications to their populations and their economies.”