Responding to the need to expand its service offerings to build market share and reduce churn. Viettel, Vietnam’s largest telecom operator, is deploying the Ericsson Multi-platform Video Processing solution with the Ericsson AVP 4000 system encoder to enable the delivery of cable TV alongside its existing IPTV services.
Ericsson has provided Viettel with a solution optimised for scale and reliability, while also delivering cost savings stemming from the high efficiency of the Ericsson AVP 4000. Viettel will also take advantage of the TV competence and global presence of the company’s services offering. Ericsson will be responsible for services such as design, supply and systems integration – for systems involved in everything from acquisition to transmission at the head-end, inclusive of multiple sub systems – as well as commissioning and support of the operator’s complex ecosystem.
According to Le Van Khuong, CTO, Viettel Television, the operator’s priorities lie in keeping its viewers happy and it evolves its services in line with this, making sure that its offerings are reflective of industry trends and shifts. “The addition of cable services further strengthens our standing in the Vietnamese TV market and puts us in a great position to deliver more content to our subscribers. Ericsson’s capability and reputation for delivering first-class solutions alongside system services and support means it’s able to meet the requirements of our complex TV project.”
“Consumers have never been so receptive to new content and new TV services. It is therefore vital for operators to expand their businesses to increase customer reach and leverage the explosion of available video content we are currently seeing. The provision of our solutions to Viettel puts it at the forefront of Vietnam’s TV industry and will enable its viewers to benefit from improved picture quality and a greater choice of programming,” commented Dr. Giles Wilson, Head of TV Compression Business, Ericsson.