Who owns Connected Devices?
June 20, 2014
The results from the latest round of Living With Digital consumer research from Futuresource Consulting reveal a major growth in device ownership:
70 per cent own a smartphone, up from 64 per cent in 2013
DMA ownership reaches over 30 per cent among online video subscribers
34 per cent own a connected TV, up from 23 per cent in 2013
45 per cent own a tablet, up from 36 per cent in 2013.
Carried out using a nationally representative sample of consumers in France, Germany the UK and USA, 4,000 people were surveyed to gauge their behaviours, habits and lifestyle choices surrounding the consumption of entertainment.
Now in its eighth wave, Living With Digital explores device ownership, usage and the changing influences impacting decisions that people make.