Channel 4 has launched a fully mobile 4oD, enabling viewers to stream content wherever they are via 3G and 4G on iOS and Android devices – and watch exclusive original short form content in a new dedicated shorts hub.
Reflecting the growing viewer demand for snackable videos, 4oD’s shorts hub curates a diverse selection of new and exclusive shorts – including magazine shows on subjects from films, games, news and current affairs; popular science and futurology series; comedy and satire formats; lifestyle and food shows; and engaging education formats for teens.
4oD’s shorts will feature top Channel 4 talent including Jamie Oliver and Food Tube celebrities, Guy Martin, Made In Chelsea’s Binky Felstead and Mark-Francis Vandelli, and many more – and will also introduce new faces, writers and producers from both the TV and Internet worlds.
Richard Davidson-Houston, Channel 4’s Head of Online said: “Short form content is an incredibly exciting development both for viewers and for producers. We’ve already had a great response to Shorts from some of the UK’s most innovative new indies. Our doors and minds are wide open to ideas from forward-thinking producers who want to join in with this exciting new development.”