A range of TV organisations including The Association of Commercial Television (ACT), egta, SNPTV, SPOT, Thinkbox, Wirkstoff TV and ABMA., have released research on audiences for the World Cup group stage, which show viewing records being broken in multiple global markets.
The opening game, Croatia against Brazil, was the most-watched opening match in at least 12 years in the UK, having been seen by 11.2 million people. 81.3 percent of viewers in
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