Social TV platform Beamly has seen its number of monthly active users triple since Q1 and the associated re-branding, accompanied by major increases in weekly visit frequency and user retention.
The free app was reborn under its new brand in April of this year coupled with widening positioning that took it from its 2nd screen roots to become a full 24/7 content and social network for TV.
In line with the re-launch, which was accompanied by partnerships with 100+ TV and pop culture influencers:
– Global monthly active Beamly users have tripled to 3 million in June and continue to grow at 30 per cent compound per month, compared to Q1 levels
– Frequency of use has doubled from 2.7 to 5.4 visits per user per week
– New user retention has increased from 23 per cent to 43 per cent
– Average session lengths have grown to 28 million per app user
Beamly co-founder and CEO Ernesto Schmitt said: “We’re delighted with the growth we’re experiencing, and with the confirmation that Beamly’s freshly-defined proposition is resonating with consumers.”
“Now over 60 per cent of Beamly’s user base is under 30. These super fans who love TV and pop culture have been engaging heavily with us – not just as a second screen app, but a 24/7 offering which mirrors TV viewers’ emotional engagement with their favourite shows and celebrities across the day,” said Jason Forbes, Beamly US Managing Director.
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