Viggle launches advertising platform
July 3, 2014
Viggle, the entertainment marketing and rewards platform, has unveiled Viggle ACCESS, its advertising offering for TV networks and brand partners, providing verified reach to entertainment fans across the Viggle, Wetpaint and NextGuide platforms.
Viggle’s properties include the Viggle app, which offers rewards for watching TV, engaging with advertisements or listening to music; NextGuide, a personalised TV programming guide and distributed reminder platform; and Wetpaint, an entertainment news and social publishing platform.
Viggle ACCESS incorporates three distinct ad products that include Reach , Promote and Brand Sync . Reach allows advertisers to identify the appropriate audience to target based on first-party data, including age, gender, location and TV tune-in behaviour. Promote drives TV fans to tune into, and engage with, specific shows and web-based content through a variety of editorial content. Brand Sync allows marketers and networks to continue the conversation with their targeted consumer by allowing Viggle Members to check into the TV commercial on-air using the Viggle mobile app available for iOS and Android devices.
“It’s a logical next step for us to launch our advertising platform,” says Kevin Arrix, Chief Revenue Officer of Viggle. “It helps brands and TV tune-in marketers see exactly how they can leverage our audience and our consumer engagement. In a world where multi-device and multi-tasking is the norm, it’s becoming increasingly important for marketers to layer-in known engagement into their media mix – Viggle ACCESS delivers exactly that.”